Does anyone else find the array of social media options out there utterly overwhelming?
While I think I’ve got a pretty good handle on Facebook and Twitter, I always wonder what I might be missing on other platforms and whether it’s worth investing in new social networks. If you can relate, you should read Brook McCarthy’s article “Social media as a dinner party”.
Brook highlights the difference between social media platforms by giving them dinner party personas:
“Instagram is minimal – a woman of few words and mainly mobile-based. She’s also a bit difficult to work with, with no ability to post active links, so she doesn’t communicate well with the other guests.”
“She’s a perfect vessel for reflecting opinions – she’s got a fantastic memory and is a natural sharer. She’s a little intimidated by this noisy crowd but nonetheless quietly confident because she’s got a ton of dedicated friends.” (Tumblr)
“The other party guests are unsure quite how to treat him as he’s got friends in high places – his Dad Google gives him and his other son, YouTube, preferential treatment. People think they “should” get to know Google Plus better but, frankly, the other guests are far more entertaining.”
You get the picture.
You’d obviously want to do a bit more research before investing significant time and resources into using a new platform but I think the article provides a great “quick and dirty” way to see which ones might be most relevant to your communication goals. Thanks Brook!